![]() In other words, Fuelgram creates fake engagement from real Instagram accounts. It's called Fuelgram and, for a few dollars a month and access to your Instagram log-in credentials, it will use the accounts of everyone who paid that sum to like and comment on your posts - and it will use yours to do the same to theirs. Instagram says this is against its terms of service, but it continues to operate. ![]() ![]() ![]() Instead, they used a paid service that automatically likes and comments on other posts for them. These were real people, but not real likes - none of them clicked on the like button themselves. The commenter wasn’t a bot nor were any of the accounts that liked the black square. “I really love this photo,” one commented. And yet within 24 hours, it amassed over 1,500 likes from a group that included a verified model followed by 296,000 people, a verified influencer followed by 228,000, a bunch of fitness coaches, some travel accounts, and various small businesses. There was nothing special about the photo, or the square, and certainly not the account that posted it. ![]() In late February, an Instagram account called Viral Hippo posted a photo of a black square. ![]()
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February 2023
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